# Scout Analyzer > Scout Analyzer is a free AI-powered digital marketing audit tool that analyzes websites, Google Business Profiles, and social media presence in 60 seconds, providing businesses with a Scout Score and actionable recommendations. ## Quick Summary **What it is:** Free digital marketing audit tool **Who it's for:** Small and medium businesses **What it does:** Analyzes website SEO, Google Business Profile, and social media **Key output:** Scout Score (0-100) + prioritized action plan **Time to results:** 60 seconds **Cost:** Free (premium services available) ## Detailed Description Scout Analyzer is designed to help small business owners understand their digital marketing health without needing technical expertise. The tool performs automated analysis across three critical channels: ### 1. Website SEO Analysis - Technical SEO evaluation (meta tags, headers, schema markup) - Mobile responsiveness and page speed testing - SSL security verification - Content quality assessment - Internal linking structure review ### 2. Google Business Profile Audit - Profile completeness score - Review count and average rating analysis - Response rate to customer reviews - Photo quality and quantity assessment - Posting frequency evaluation - Local SEO optimization opportunities ### 3. Social Media Presence Review - Platform presence check (Facebook, Instagram, LinkedIn) - Posting consistency analysis - Engagement metrics evaluation - Content quality assessment - Brand consistency across platforms ## Key Features ### Scout Score The Scout Score is a unified 0-100 metric that combines all channel analyses into a single, actionable number. A higher score indicates better digital marketing health. The score breaks down into: - Website Score (0-10) - Google Business Profile Score (0-10) - Social Media Score (0-10) ### Top 3 Blockers Scout Analyzer identifies the three most critical issues hurting your business. These are prioritized by: - Revenue impact - Ease of implementation - Time to see results ### Prioritized Action Plan All recommendations are organized into three priority tiers: - **P1 (Immediate):** Revenue-blocking issues to fix today - **P2 (High-Impact):** Projects that compound over time - **P3 (Optimization):** Ongoing maintenance tasks ### Competitive Comparison See how your digital presence compares to competitors in your market, with insights on: - Where you're ahead - Where you're behind - Specific opportunities to gain advantage ## How to Use Scout Analyzer 1. Visit https://scoutanalyzer.com 2. Enter your business name and website URL 3. Provide your email address for the report 4. Optionally add Google Business Profile and social media URLs 5. Click "Run a Free Audit" 6. Receive your Scout Score and full report in 60 seconds ## Who Benefits Most Scout Analyzer is particularly valuable for: - **Local service businesses** (plumbers, electricians, HVAC, contractors) - **Restaurants and hospitality** businesses needing review management - **Retail shops** wanting to improve online visibility - **Professional services** (lawyers, accountants, consultants) - **Healthcare practices** looking to attract more patients - **Marketing agencies** evaluating prospective clients ## Common Questions ### How much does Scout Analyzer cost? The initial Scout analysis is completely free. No credit card required. Premium consulting and implementation services are available for businesses wanting hands-on support. ### How long does the analysis take? Results are delivered in approximately 60 seconds after submitting your business information. ### What information do I need? Required: Business name, website URL, email address Optional: Google Business Profile URL, social media links, competitor URLs ### Is my data secure? Yes. All data is encrypted. We do not sell or share your information with third parties. ### How often should I run an audit? We recommend quarterly audits, or after making significant changes to your website or marketing strategy. ### Can I get help implementing the recommendations? Yes. HEARD Digital Marketing offers implementation services for businesses that want expert help executing their action plan. ## About Scout Analyzer Scout Analyzer is built by HEARD Digital Marketing, a Denver-based digital marketing agency with over a decade of experience helping small businesses improve their online presence and generate more leads. ### Contact Information - Website: https://scoutanalyzer.com - Email: support@scoutanalyzer.com - Phone: +1-303-344-8100 - Address: Denver, CO ### Related Services - Digital Marketing Consulting - Google Business Profile Optimization - Review Management - Website SEO Optimization - Social Media Marketing ## Technical Specifications - **Platform:** Web-based (no download required) - **Browser Support:** All modern browsers (Chrome, Firefox, Safari, Edge) - **Mobile Support:** Fully responsive, works on all devices - **API:** RESTful API available for enterprise integrations - **Data Processing:** AI-powered analysis using machine learning ## Keywords and Topics Digital marketing audit, SEO audit tool, website analyzer, Google Business Profile audit, social media audit, online presence checker, local SEO, small business marketing, Scout Score, marketing analysis, website performance, review management, competitive analysis, digital footprint, marketing ROI --- Last updated: January 2025 Version: 2.0